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Content Marketing
Alaeddine Abid

6 effective lead magnets for B2B companies

Lead magnets are a powerful way to generate inbound leads at scale. Learn more about 6 effective lead magnet types for your B2B business.

Content Strategy
Dominik

What is information architecture?

Information architecture is a multi-disciplinary task that is often shared by multiple roles within an organization, such as UX designers, developers and content strategists.

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