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Content Marketing
Alaeddine Abid

Checklist: Copywriting for Email Marketing

to creating the perfect email campaign? It all begins with an awesome subject line and powerful copy in the body of your email.

Content Marketing
Alaeddine Abid

6 effective lead magnets for B2B companies

Lead magnets are a powerful way to generate inbound leads at scale. Learn more about 6 effective lead magnet types for your B2B business.

Content Strategy

What is information architecture?

Information architecture is a multi-disciplinary task that is often shared by multiple roles within an organization, such as UX designers, developers and content strategists.

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