Content Marketing
Using the double diamond process for content creation
Every creative process involves a similar process. The double diamond process can help you to structure content creation into four phases.
Dominik
July 22, 2021
Dominik
Take a break and read all about growth & digital marketing.
Content Marketing
5 tactics for more effective B2B lead generation
Generating leads is one of the key activities in digital marketing for B2B companies. Learn how to make it more effective.
Dominik
July 12, 2021
Content Strategy
What is information architecture?
Information architecture is a multi-disciplinary task that is often shared by multiple roles within an organization, such as UX designers, developers and content strategists.
Dominik
July 7, 2021
Content Marketing
How to measure the performance of your content (content ROI)
ROI is one of the key indicators for success. Nevertheless, marketing teams are struggling with calculating the ROI of content marketing.
Dominik
June 23, 2021
Content Strategy
Environment-centered design & content strategy
Environment-centered design can be considered as the next iteration of human-centered design. It’s addressing our planet’s needs holistically.
Dominik
June 4, 2021
