Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
A/B testing
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
A concept from the book “Lean Analytics”. The metric that is used to focus on a daily basis. Every task should contribute to this metric.
Conversational marketing is a term coined by Drift: A one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers,