Click-trough-rate; Clicks divided by impressions, used to measure the success of ads, CTAs or SEO traffic.
A/B testing
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
Click-trough-rate; Clicks divided by impressions, used to measure the success of ads, CTAs or SEO traffic.
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
A concept from the book “Lean Analytics”. The metric that is used to focus on a daily basis. Every task should contribute to this metric.
Conversational marketing is a term coined by Drift: A one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers,