Heatmaps are used to visualize user interaction with a website or app. Interaction that can be tracked includes for example clicks, scrolling and mouse movements.
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
A concept from the book “Lean Analytics”. The metric that is used to focus on a daily basis. Every task should contribute to this metric.
Conversational marketing is a term coined by Drift: A one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers,
