A concept from the book “Lean Analytics”.
The metric that is used to focus on a daily basis. Every task should contribute to this metric.
Examples:
- SEO traffic
- Average CTR
- Add to Carts
A concept from the book “Lean Analytics”.
The metric that is used to focus on a daily basis. Every task should contribute to this metric.
Examples:
Testing two variations of one variable (i.e. ad copy, subject line) against each other to see what performs better.
A concept from the book “Lean Analytics”. The metric that is used to focus on a daily basis. Every task should contribute to this metric.
Conversational marketing is a term coined by Drift: A one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers,